Many organizations are introducing new, enhanced products and services over the Web. Driving adoption and maximizing the experience of the users are key measurements of application and service effectiveness. New business initiatives and the need for IT flexibility
and adaptability make web-based and custom applications the clear choices
for organizations today. However, the impact of poorly performing
web-based or custom applications can have significant effects. Leading organizations are allowing IT and business application owners to monitor the performance of these applications from the end user’s perspective. This technical brief examines the key challenges organizations face in managing the end user experience, and provides practical and actionable recommendations for IT and the business.